Freemont Partners provides seed funding and incubation to NaturalMantra.com
Mumbai, August 19, 2012: Freemont Partners today announced that it has invested in NaturalMantra.com. This investment is in addition to the incubation services being provided to this startup. Natural Mantra brings together over 2000 products in Bath & Beauty, Home décor, Organic Food & Nutritional supplements, Eco-Fashion and Personal Care products that are chemical free, safe and eco-friendly.
NaturalMantra.com is the brainchild of Founders Nishant Nayak & Tina Datta, who as concerned parents, saw an untapped area of eco-conscious shopping and wanted to bridge the gap by making healthy choices easy and accessible. NaturalMantra.com is a lifestyle destination that provides convenient and hassle free shopping for health conscious shoppers looking for natural, organic and earth-friendly products without having to worry if its ingredients are safe.
The idea to start NaturalMantra.com germinated from a personal need that mirrored needs of many parents and individuals who spoke to the founders directly or wrote in online forums. Recounting his personal story Nishant Nayak, CEO of Naturalmantra.com says “When we were in US, we had easy access to a range of natural and organic products. Having lived a green lifestyle for almost 4 years, we were determined to continue this lifestyle in India as well. My wife spoke to numerous like-minded people, searched online and realized that while there were many independent local sellers and brands; the market was terribly fragmented. We connected with many parents and individuals who wished that having a trusted source that makes eco-conscious living easy and convenient would be of great help. It was then that we decided that we would not only solve this problem but also go a step forward to screen products based on their ingredients and certifications to ensure that what gets listed on NaturalMantra.com is truly safe, healthy and good for our planet.”
Speaking about securing funding from Freemont Partners, Nayak said “Natural Mantra was looking for investors who share our vision of bringing a chemical free lifestyle to consumers everywhere. We believe that the team at Freemont Partners brings forth a wealth of experience and a shared vision to help take Natural Mantra to the next level. We look forward to their guidance as we take the next steps on our journey to make buying earth-friendly products easy and accessible”. The funding will be used to expand our product portfolio, operations, supply chain and hiring.
Vivek Mohan, Founder of Freemont Partners said “The market for green products is growing exponentially in India. People are getting more aware and the potential is phenomenal. With Nishant’s experience in e-commerce and the passion that drives the founders we are confident that together this is going to be a promising business venture in the next few years.”
About Freemont Partners: Freemont Partners is India’s first Global Incubator and Accelerator, which provides seed funding to entrepreneurs focused on technology driven start-ups. Freemont Partners provides mentorship, strategic direction and access to local and global CXO mentors and partners. For more information, visit www.freemontpartners.com or connect with us onwww.facebook.com/FreemontPartners